Valentine’s season has been a celebration of romance, love and bonds and witness a fierce competition on media. Being a mature brands, the key task was to be relevant in the clutter of communication, while staying true to the brand promise. The challenge set for us is to bring another aspect of KFC’s image, which is young and trendy, yet still remain the deliciousness through ‘finger licking good’.
For years, the fast food restaurant has not been considered as an appropriate place for dating. However, we would like to flip that perception by offering consumer with lovely pick-up lines combined with KFC food.
We bring the freshness of a young & trendy image on social to KFC, by creating 'picture licking good' and 'content tasting good’, alongside with the well-known 'finger licking good’ to tap into all aspects of young consumers. These make KFC legendary deliciousness undefeatable, boost up all your moments in life.
LOVE IS A GAME. MAKE IT MORE FUN WITH KFC
To start a conversation, we featured a perfect valentine date with romantic decoration & KFC food.
Additionally, we also offered a fun boost with interesting flirty game with KFC.