Under the campaign theme “The Legendary Deliciousness That Boost Your Moments Up”, we created conceptual photo albums for International Fried Chicken Day (06 July) occurred in Summer, featuring KFC's tasty dishes as main characters celebrate this special day
Summer is the perfect time for sightseeing. KFC will make this summer become special by taking the audience to discover the legendary wonders of the fried chicken planet - the MêGàverse
TRAVEL TO THE FOUR GREAT WONDERS - MÊGÀVERSE UNIVERSE
We create a photo album of MêGàverse inspired by 4 famous World Wonders: Ha Long Bay, The Pyramid, the Leaning Tower of Pisa, and The Taj Mahal with creative, young & trendy images on social.
MêGàverse is a special place where all the legendary wonders are made from delicious KFC fried chicken. Nothing more than the deliciousness in MêGàverse will boost your summer moments up.
The photo album post on KFC Vietnam Fanpage received significant results. We catch the big number from the audience’s attention as well as their interest (1.000.000 reach, 4.700 interaction and 119 shares).
The album also was published in the article about creative campaigns in June of Advertising Vietnam Page. Moreover, this post also shares widely on creative & agency community