The objectives which KFC set for us were increasing consumer awareness about KFC Home Delivery and highlighting features of KFC’s door-to-door delivery service: Fast – Safe - Quality
The biggest concern of consumers when ordering ready-to-eat food is about the quality and deliciousness. With this campaign, we highlight the quality of KFC delivery service with speed and care which will maintain the crispiness & deliciousness of fried chicken no matter where you are.
DELICIOUS & CRISPY AT THE DOOR.
We illustrated the quality of KFC service via different contexts together with special treatment 360 degrees. Whether you are in a remote area or in hardship condition, KFC will deliver the food immediately with the best care.
To start a conversation, an iTVC featuring KFC’s delivery service was released. We leverage our assets on different channels, along with the improvement in the website and mobile app tech to spread out the message and create credibility in KFC’s service.